MINI JOHN COOPER WORKS

Headlines

Simple brief: combine the racing heritage with the features and elegance of the famous MINI John Cooper Works.

Agency: Jung von Matt / Spree

Creative Direction: Stefan Amtmann, Christan Wölky

Art Direction: Dustin Przibilla

Film: The faith of a few

Director: David Wolfe

Production: ANORAK Films

Year
2017

MINI John Cooper Works || Film

The heritage of the MINI John Cooper Works is a story of David against Goliath. It’s the story of an underdog. So, in addition to the muscular look and the powerful machine, the roaring of the MINI John Cooper Works reflects the times when nobody believed in its power - besides his inventor: John Cooper.